France. May 2012.
During the president elections, we analyzed the whole message stream in social media and using our self-developed methodology made an elections outcome forecast.
Analysis base: amount of unique social media authors who shared their opinions about the candidates — 103 thousands
| Forecast | Results | Variance | |
| Hollande | 52,6 | 51,6 | 1,0 |
| Sarkozy | 47,4 | 48,4 | -1,0 |
USA. November 2012.
As a first experience, those results exceeded all our expectations and elections in USA became our next target. Analysis base: amount of unique social media authors who shared their opinions about the candidates — 5.7 mln. Given the features of USA electoral system, our starting objective was to forecast the result based on the electors ratio.
| Forecast | Results (by the electors ratio) |
Variance | |
| Obama | 60.4 | 59.5 | 0.9 |
| Romney | 39.6 | 40.5 | -0.9 |
Of course, those inside experiments, other than giving us an ability to accurately define the actual priorities of modern social opinion study development, also gave a solid base for further work directed at creating the new scientific apparatus for analyzing the new reality before us.
